Who is behind Essentially Purple?

With over 15 years working internationally across sectors, I’ve been the Head of Marketing, a Business Director, a graphic designer, a brand curator, a team builder, a strategist, a problem solver, and many more. I’ve pitched, scaled, mentored, and mediated both on the client and agency side. Now I help businesses fix broken marketing by building strong brand foundations and aligning strategy with reality.

I’m not here to sell fluff. I’m here to help you understand what’s not working, why, and how to fix it. Whether you’re a founder, a CMO or an agency stuck in the weeds, you can benefit from my experience and objective point of view to make businesses more successful.

15+

10+

Markets

Years experience

Why purple?

It’s a colour that doesn’t exist physically — just like your brand. You can’t touch it, but you can feel it.
It’s the invisible force that makes your marketing powerful.

woman wearing yellow long-sleeved dress under white clouds and blue sky during daytime

Essentially Purple transformed our branding and boosted our marketing effectiveness significantly.

Jane D.

A professional team brainstorming around a table with charts and laptops.
A professional team brainstorming around a table with charts and laptops.

The strategic insights from Essentially Purple helped us unify our brand and increase conversions.

Mark T.

A close-up of hands working on a branding strategy document with colorful notes.
A close-up of hands working on a branding strategy document with colorful notes.
★★★★★
★★★★★